General Industry Term

TRP meaning in oil and gas

Definition

Target Rating Point

TRP means Target Rating Point. the rating points delivered to a particular target audience for a specific time period. Rating points: Rating points represent the percent of the total available target audience impressions…

the rating points delivered to a particular target audience for a specific time period. Rating points: Rating points represent the percent of the total available target audience impressions that are delivered by a media vehicle.

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