GRP
Definition
Gross Ratings Points
GRP means Gross Ratings Points. gross ratings points — percentage of a target audience you reach times frequency with which your message gets to them. Often used by ad agencies (i.e. Ogilvy, Mindshare, etc) as a measure…
gross ratings points — percentage of a target audience you reach times frequency with which your message gets to them. Often used by ad agencies (i.e. Ogilvy, Mindshare, etc) as a measure of effectiveness.
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